Heads Up, Tom Latham: Livability Pays Big Dividends in Rural Iowa
You could say Oskaloosa, Iowa, population 11,000, is a model of small-town livability. Families rent apartments over renovated historic storefronts. Local college students take the bike lane down Market Street to grab a bite in the local restaurants. Visitors travel from distant towns to browse the city’s local bookstore in its revitalized, walkable town square.
Oskaloosa’s vibrancy is owed in large part to Iowa’s Main Street program — a public-private partnership aimed at returning economic competitiveness to historic town centers. Over its 25 year history in the state, this program has encouraged walkability, mixed use development and historic preservation in 47 Iowa communities.

Oskaloosa residents enjoy an event in the town's revitalized downtown. Oskaloosa is one dozens of small Iowa towns to have benefited from the state's Main Street program. Photo: National Trust for Historic Preservation
To those who question whether the concept of livability works in rural communities, the answer from Oskaloosa and the Iowa Main Street program is self-evident. The Main Street effort has been credited with attracting $1 billion dollars in private investment — about $79 private dollars for every public dollar — according to an economic analysis commissioned by the program. Hardly an exclusive domain of the Hawkeye State, Main Street is a national program of the National Trust for Historic Preservation — at work in 37 states.
However, some key Republicans have threatened to dismantle efforts to bring these kinds of common-sense investments to communities around the country.
Indeed, Iowa Congressman Tom Latham, whose district is just a few miles from Oskaloosa, is chair of the powerful Transportation and HUD Subcommittee on Appropriations. Latham has questioned whether the concept of “livability” applies in rural communities. And others in the Republican leadership have threatened to cut funding for President Obama’s Sustainable Communities Regional Planning program and TIGER grants, efforts that aim to bring important economic and quality-of-life improvements — as well as overall infrastructure cost savings — to both rural and urban areas.







