Comments on: Is 2010 the Year for Federal Bike Aid? The Answer: A Big ‘Maybe’ http://dc.streetsblog.org/2010/03/12/summit/ Your daily source for national transportation policy news and analysis. Thu, 09 Feb 2012 23:57:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: those dudes http://dc.streetsblog.org/2010/03/12/summit/comment-page-1/#comment-153851 those dudes Sat, 13 Mar 2010 04:29:00 +0000 http://dc.streetsblog.org/?p=80851#comment-153851 i'm guessing most congressfolk view bicycles as recreational options rather than transportation options. that's unfortunate, but not surprising given that in most us communities, less than 2% of the population uses a bike for transportation. it seems there is a need for a dynamite marketing campaign to educate lawmakers on the potential that bike infrastructure and bike-friendly policies have to get more people on bikes and to highlight what the resulting benefits are. something quick and to the point, something that feels real and not like a fantasy, but at the same time captivating. has anyone seen such a campaign? i’m guessing most congressfolk view bicycles as recreational options rather than transportation options. that’s unfortunate, but not surprising given that in most us communities, less than 2% of the population uses a bike for transportation. it seems there is a need for a dynamite marketing campaign to educate lawmakers on the potential that bike infrastructure and bike-friendly policies have to get more people on bikes and to highlight what the resulting benefits are. something quick and to the point, something that feels real and not like a fantasy, but at the same time captivating. has anyone seen such a campaign?

]]> By: Larry Littlefield http://dc.streetsblog.org/2010/03/12/summit/comment-page-1/#comment-153431 Larry Littlefield Fri, 12 Mar 2010 15:02:22 +0000 http://dc.streetsblog.org/?p=80851#comment-153431 The less money there is overall, in government and in the economy, the better for bicycles, because it is the low cost option for transportation and (other than walking) exercise. As the quality of education and mass transit collapses, younger generations are cut off from Medicare and Social Security, and younger generations face lower wages and the reduction or elimination of non-wage benefits -- all to pay for the debts and senior benefits for those now in charge -- they'll be looking for a token to "call it even." The less money there is overall, in government and in the economy, the better for bicycles, because it is the low cost option for transportation and (other than walking) exercise.

As the quality of education and mass transit collapses, younger generations are cut off from Medicare and Social Security, and younger generations face lower wages and the reduction or elimination of non-wage benefits — all to pay for the debts and senior benefits for those now in charge — they’ll be looking for a token to “call it even.”

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